How to Add Multiple Blogs to Shopify: A Complete Step-by-Step Guide
How Do You Add Multiple Blogs to Shopify in 2025?
Shopify lets you create separate blogs for varied topics—like product updates, tutorials, or regional content—using native blog management. You simply create a new “blog” via Settings > Blog Posts, assign posts to it, and add it to your main menu. For greater flexibility, tools like DropInBlog offer enhanced SEO, custom layouts, and easier content management while retaining your store styling.
If you’re using Shopify to manage your online store, you’ve likely discovered its simplicity and ease of use. But what happens when your content strategy grows beyond a single blog? Maybe you want a separate blog for tutorials, another for brand stories, and a third for customer success stories. In this guide, we’ll walk you through exactly how to add multiple blogs to Shopify, why it’s worth doing, and best practices for managing them efficiently.
This guide is ideal for store owners, content marketers, and developers who want to take full control of Shopify’s blogging capabilities without relying on third-party apps.
Why Add Multiple Blogs to Shopify?
Shopify, by default, allows you to run one blog called “News.” However, most growing businesses want to categorize their content—think “Product Guides,” “Tips & Tricks,” or “Brand Updates.”
Here are the top reasons to add multiple blogs to Shopify:
- Organize content for better UX
- Improve SEO by targeting long-tail keywords through separate content streams
- Cater to different audiences (e.g., customers vs. developers vs. partners)
- Enable topic-focused marketing (e.g., seasonal sales tips, tutorial series)
Just like you’d want your UI/UX Design Services to be clean and intuitive, your blog structure should be too.
Understanding Shopify’s Blogging Architecture
Before diving in, it’s important to understand how Shopify handles blog content:
- Blog – Think of this as a container (e.g., “Tips & Tricks”)
- Article – An individual blog post (e.g., “How to Write Product Descriptions”)
- You can create multiple blog containers, and each will house its own articles
Shopify’s built-in structure supports this. Now, let’s dive into the how-to!
Step-by-Step: How to Add Multiple Blogs to Shopify
Step 1: Log into Your Shopify Admin
Start by logging into your Shopify admin panel. From the dashboard, navigate to:
Online Store → Blog Posts
Here you’ll see a list of your existing blog posts and any blogs you’ve created (usually just “News” by default).
Step 2: Create a New Blog Container
Click on “Create blog post.” You’ll land on a page where you can write a new post. Scroll down to the “Blog” dropdown. You’ll see the default “News” blog listed.
To create a new blog:
- Click “Create a new blog”
- Enter a name (e.g., “Tutorials,” “Case Studies,” “Events”)
- Optional: Add a blog-specific SEO title and meta description
Once you save the post, the new blog is created—even if the article is left in draft mode.
Repeat this process every time you want to add multiple blogs to Shopify.
Step 3: Assign Articles to the Right Blog
Now that your new blogs are created, whenever you add a new post, simply assign it to the appropriate blog using the same dropdown menu. It’s quick and painless.
Want help with categorizing your blogs visually? Consider reaching out for professional UI/UX Design Services to design custom blog layouts for each type.
Step 4: Link Each Blog in Your Navigation
To let your visitors easily browse each blog, you should add them to your store’s main navigation:
- Go to Online Store → Navigation
- Select Main Menu
- Click “Add menu item”
- Label it (e.g., “Tips & Tricks”)
- Link it to: /blogs/blog-name (e.g., /blogs/tutorials)
- Click Save
Repeat for each blog you want visible in your store’s menu.
Step 5: Customize Blog Templates (Optional but Powerful)
If you’re comfortable editing code, you can go the extra mile by customizing how each blog appears. With basic HTML and CSS Development Services, you can:
- Give each blog its own layout or style
- Add custom headers
- Integrate filtering or tags
This helps if you want your tutorial blog to look different from your event blog, for instance.
Best Practices for Managing Multiple Blogs
Once you add multiple blogs to Shopify, keeping them organized and consistent becomes essential. Here’s what we recommend:
1. Create a Clear Content Strategy
Don’t create blogs randomly. Plan your content in advance and decide:
- Who’s the audience?
- What type of content goes into this blog?
- How often will it be updated?
If you’re unsure how to create a cohesive strategy, consider help from our Laravel Development Services team to automate blog scheduling and API integrations.
2. Use SEO Best Practices for Each Blog
Since each blog has its own container and URL structure, optimize each one separately:
- Use unique meta descriptions
- Target different keywords per blog
- Build backlinks for specific categories
Just as we would for your WordPress Development Services, SEO-friendly blog implementation matters!
3. Don’t Duplicate Content
Avoid posting the same content across multiple blogs. This can confuse users and hurt SEO. Instead, link between them when relevant. For example:
If you’re reading our Tutorials blog, don’t miss our Case Studies section for real-world examples!
Common Questions About Adding Multiple Blogs in Shopify
Can I have different authors per blog?
Yes, when you create each article, you can assign a different author name. Shopify tracks this for each blog post individually.
Can I schedule posts for different blogs?
Absolutely. Each blog post can be scheduled for publishing on any date and time. This is especially useful if you’re managing multiple content streams.
What if I want to import content from another CMS?
You can import content via Shopify’s API or use a CSV file. If you’re migrating from WordPress, talk to our WordPress Development Services team for a smooth transition.
Conclusion: Your Store Needs More Than Just One Blog
As your brand grows, your content strategy should too. Learning how to add multiple blogs to Shopify empowers you to deliver more relevant, organized, and SEO-rich content to your visitors.
Just like designing a smart user interface or building a powerful backend using Laravel Development Services, managing content through Shopify blogs requires the right structure and planning.
If you need help designing custom layouts, optimizing SEO, or managing content at scale, explore our complete range of HTML and CSS Development Services and UI/UX solutions tailored for Shopify.
Frequently Asked Questions
1. Can Shopify handle multiple blogs on one store?
Yes—Shopify natively supports multiple blogs. You just create each blog separately under “Manage blogs” in the admin and assign posts accordingly.
2. How do I display more than one blog in my theme?
To display posts, assign them to the same blog name (like “News”)—themes often allow only one blog feed per section, so each post must belong to that single blog to appear together.
3. Should I use Shopify’s native solution or a blog app?
The native method is quick and free, but apps like DropInBlog provide better SEO tools, customizable layouts, and support for managing multiple blogs easily.
4. Can a single article be in multiple Shopify blogs?
No—Shopify only lets a post belong to one blog. To show the same content in multiple categories, you’d need to duplicate the post and assign it separately.
